A Unified Film Marketing Campaign

Each element of my marketing campaign uses similar branding, so that audiences would realise that the trailers/TV spots, the poster and the social media page are all advertising the same film.

I have tried to create unity through using the same tagline, similar images, by adopting black and white as an aesthetic, by using references to the same films ('Saw' and 'Insidious'), using the same font (Trajan Pro) and the same reviews (from 'Fangoria').

Below are some images taken from various points across my marketing campaign, which show the use of similar elements to make the branding consistent.

STILL IMAGE OF THE WELL FROM TV SPOT 1

IMAGE OF THE WELL WITH EFFECTS FROM THE POSTER

CREDITS/BILLING FROM TV SPOTS 1 AND 2

BILLING BLOCK FROM MY POSTER FEATURING THE SAME NAMES

TAGLINE FROM THE TV SPOTS - SPLIT INTO THREE

TAGLINE FROM THE POSTER

REVIEW FROM TV SPOT 1

REVIEW FROM TV SPOT 2

REVIEWS FROM THE POSTER