Analysing Horror Film Trailers 3 - 'Drag Me to Hell'

'Drag Me to Hell'

• Footage/shots from the film - lots of different scenes from different points in the movie
• Fades to black 
• Production company logos (Universal and Ghost House Pictures)
• Director 
• Change in the pace of the editing - slightly slower towards the beginning (when they are introducing the characters and the narrative) and quicker, montage style of editing towards the end
• We get a much clear sense of the narrative and we are introduced to multiple characters 
• Lots of 'eye candy' - visually pleasing shots of exciting scenes/set-pieces such as explosions, fight scenes, chases
• Vague release date (This May)
• Loud, dramatic music that is appropriate for the genre
• Iconography of the genre (costumes, props, settings)
• Title of the film (towards the end of the trailer)
• Reference to specific formats - such as blu-ray 
• Advance notice of ticket sales (with a specific date)
• Social media and online links
• Production company titles (Universal Pictures, Ghost House pictures)
• Reference to certificate/rating ('This film is not yet rated')