Analysing Horror Film Social Media - Conclusion

Whilst analysing horror film social media pages I have gathered the similarities, differences and made observations about layout that will assist me when creating my own marketing campaign. 

Some similarities I found from the horror films include:

• their account name is the name of the film
• their profile picture is linked to the film (either the franchise, the film itself or the film poster)
• they include the title of the film and use either links or hashtags for more information in the bio
• they also post photos, trailers, memes related to the film and credit cast members in some posts by adding their account name to the caption