Analysing Horror Film Trailers 1 - 'Smile'

'Smile'

• Footage/shots from the film - lots of different scenes from different points in the movie
• Cuts to black 
• Change in the pace of the editing - slightly slower towards the beginning (when they are introducing the characters and the narrative) and quicker, montage style of editing towards the end
• We get a clearer sense of the narrative and we are introduced to multiple characters 
• Production company logo near the beginning (Paramount)
• Lots of 'eye candy' - visually pleasing shots of exciting scenes/set-pieces 
• Loud, dramatic, sinister music that is appropriate for the genre
• Iconography of the genre (costumes, props, settings)
• Title of the film (shown at beginning end of the trailer)
• Production company logo at the end (Paramount)
• Reference to certificate/rating (R)
• Voiceover
• Reference to specific format (theatres)