Chosen Taglines for My Poster and Trailers

The tagline I have chosen for my marketing campaign is 'Welcome to Your New Home'. It will appear on my poster and will be broken into three when it appears in my TV spots (as this was a convention I noticed during my research.

I have chosen this tagline for a number of reasons. When I was doing my research I noticed that taglines often create enigma and a sense of mystery, but also frequently directly address the audience with 'you' or 'your'. 

Many horror films begin with equilibrium and involve characters moving to new locations or moving into a new home - full of positivity before something goes wrong. 

For all of these reasons I feel my chosen tagline manages to indicate the genre of the film, but also to hint at the narrative without giving too much away.